.svg)
.png)
It's no secret that clear and consistent data reporting is a critical function for any ecommerce agency. Yet, agencies often spend countless hours per week on basic reporting tasks like:
- Pulling data from multiple sources/platforms
- Manually building out custom spreadsheets
- Garnering insights and presenting findings
Considering these steps need to be routinely completed for every client (who is likely running multiple email campaigns at any given time), this workflow for agencies just isn’t scalable.
Not only does manual reporting take egregious amounts of time (up to 40 hours per week in some cases), but it also hinders your agency’s ability to expand its client portfolio while also driving best-in-class results for existing accounts.
Remember: even though reporting is a function of your agency, it’s not your core competency.
Agencies working with Klaviyo data understand this issue all too well. For years, agencies and brands alike have yearned for improved customization and streamlined workflows for Klaviyo reporting. While Klaviyo has recently shifted focus toward helping these parties bolster their reporting capabilities and gain actionable insights, there is still much work to be done.
The problem with using Klaviyo as your single source of truth
As a marketing automation platform, Klaviyo is in a league of its own, but it leaves something to be desired as a reporting tool. In addition to delivering surface-level insights and limited customizations, Klaviyo was built to monitor the metrics surrounding a single business.
This puts agencies in a pinch, forcing them to access multiple client accounts and leverage many tools (such as Google Analytics, Shopify Reporting, etc.) to generate compelling reports. As a result, even small agencies end up spending countless hours every week on data reporting.
As agencies continue to manually collect and input data into spreadsheets, there is a near constant headache of user error. A few wrong inputs on a spreadsheet could compromise the agency's entire reporting system, requiring large-scale edits to ensure data cleanliness.
This compounds the issue that manually sourcing data across multiple platforms requires extra effort, headcount, and delicate care to ensure reliable data is being sourced properly.
How Tydo eliminates reporting bottlenecks for agencies working with Klaviyo data
At Tydo, we recognized the gap in agency needs vs. what Klaviyo could deliver independently.
So, we gave agencies the opportunity to integrate their Klaviyo data with Tydo to eliminate reporting bottlenecks and drive performance for their clients. Let’s dive into how it works.
Tydo collects all cross-platform data and keeps it in one central hub. We then use this data to create powerful dashboards where agencies can view real-time metrics, receive daily performance updates, and create on-demand email and SMS reports.
Of course, each agency's needs are unique, which is why Tydo ensures its partners have tailored data reporting capabilities based on their predetermined requirements. While that may sound like a complex process, in reality, it's remarkably simple. Here are the steps:
- We conduct a discovery call with your agency to determine overall goals and reporting requirements.
- Our team pulls the raw data from Klaviyo – helping us identify which metrics and reports are the most important to track.
- Then, Tydo condenses the data into an easily digestible and shareable format for you and your clients.
This process empowers agencies to deliver insights that specifically align with their clients’ core business objectives, all while saving immeasurable amounts of time on routine reporting. Sticky Digital is an example of a brand that unlocked growth potential for its Klaviyo data with Tydo.
A marketing agency well-known for turning one-time purchasers into brand loyalists, Sticky Digital works with a robust tech stack to serve its clients. However, Across these tools, Klaviyo was by far the most complex, and clients would often request deeper reporting on the platform, which resulted in unsustainable amounts of manual work.
So, they partnered with Tydo to "recover wasted time and wasted mental space." Sticky Digital used Tydo to save 50+ hours per week on data reporting/maintenance – automating tasks that had the greatest impact on their employee's time. The visual reporting capabilities of Tydo have also been pivotal in delivering findings that their clients can fully understand – regardless of data fluency.
"We have effectively automated an entire job, freeing up our team to spend more time solving each of our client's business problems. We could also add additional clients now. Tydo is a huge growth driver for us."
A lifeline for agencies looking to conduct actionable reporting at scale
With Klaviyo providing the raw data and Tydo tying the loop on reporting, generating actionable insights has never been easier. Don't let reporting become the core function of your agency. Instead, start delivering actionable client data in a fraction of the time with Tydo.
Want to see what Tydo can do for your brand? Book a personalized walkthrough today.
What to pledge- How to improve
- Which tools will set you up for success
Resolution
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
Tip
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
.svg)
.svg)
Resolution
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Tip
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Tool
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
%201.svg)
.png)
Resolution
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
Tip
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
Tool
OrderlyEmails is our go-to tool for transactional emails. It helps us level up our brands’ email aesthetics with customizable, quick-to-implement Shopify templates.
Lately, I’ve been really interested in Smile.io’s loyalty platform. Their UX is fantastic for teams with low bandwidth!
.png)
Resolution
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
Tip
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Tool
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
%201.svg)
Never miss an update from Tydo
.png)
Resolution
33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
Tip
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Tool
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
.png)
Resolution
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Tip
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
Tool
I'm supposed to say Tydo, right? 😉
.svg)
.png)
Resolution
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
Tip
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Tool
Klaviyo. We're using it to power our email and newsletter at soona too!
.svg)
.png)
Resolution
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Tip
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Tool
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
.png)
Resolution
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
Tip
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tool
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
.svg)
Never miss an update from Tydo
Report Cards
Report Cards is a customized glimpse into your business, delivered to your inbox for free.
Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.
Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.
It's free because we believe everyone should have access to the basics.
Portfolio
Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.
See an aggregate view of all your data for all your stores in one place.
Make real time assessments on marketing initiatives across every storefront you manage.
Analyze the performance of one store versus another in seconds.
Book a demo
.png)
.svg)
.png)
.svg)
BOOK PICK
Michael Moss
.svg)
.png)
.png)
BOOK PICK
.png)
.png)
BOOK PICK
.svg)
.png)
.png)
BOOK PICK
David Deutsch
.png)
.png)
BOOK PICK
Atul Gawande
.png)
.png)
BOOK PICK
Brian Muraresku
.svg)
.png)
.png)
BOOK PICK
Jocko Willink and Leif Babin
.png)
.png)
.png)
%201.svg)
.png)
.png)
.png)
.png)
%201.svg)
.png)
.png)
.svg)
.png)
.png)
BOOK PICK
Andy Dunn
.png)
.png)
BOOK PICK
Bob Fifer
.png)
.png)
BOOK PICK
Eddie Yoon, Nicolas Cole, Christopher Lochhead
.svg)
.png)
.png)
BOOK PICK
Jeff Olson
.svg)
.png)
.png)
BOOK PICK
.png)
.png)
BOOK PICK
Gay Hendricks
More about the project
Here at Tydo, we try to highlight DTC founders who run their business in various ways. And, that's because there's no "right" way to run a DTC brand.
This project illustrates exactly that. Whether it's how a founder supports their team or how they talk about mental health in the workplace, every founder has a different approach. How do they discover these different approaches? One way: reading. Discover the greatest books that have changed the way 15+ founders think about or operate their business.
You can also listen to these book picks on Spotify or Anchor.fm.
GIFT PICK
by Brooklinen
.png)
%20-%20Juliana%20Casale%201.svg){kind=spacer}
GIFT PICK
by Jungalow
.svg)
.png)
.png)
GIFT PICK
by Jambys
.png)
.png)
GIFT PICK
by Brightland
.png)
.png)
GIFT PICK
by Canopy
.svg)
.png)
.png)
%20-%20Yair%20Slasky%201.svg)
GIFT PICK
by Olipop
.png)
.png)
GIFT PICK
by Bad Brownie
.png)
.png)
%20-%20Jeff%20Pearlman%201.svg){kind=logo}
GIFT PICK
by Outer Aisle
.svg)
Never miss an update from Tydo
.png)
.png)
%20(1)%20-%20Sarah%20Bersh%201.svg)
GIFT PICK
by Life in Lilac
.svg)
.png)
.png)
GIFT PICK
by Chamberlain Coffee
.png)
.png)
GIFT PICK
by Three Ships
.png)
.png)
GIFT PICK
by Graza
.png)
.png)
GIFT PICK
by Vietri
.png)
.png)
%20(1)%20-%20Nicolette%20McCary%201.svg)
GIFT PICK
by Letterfolk
.png)
.png)
GIFT PICK
by Kreyól Essence
