UPT is the average number of items a customer purchases in a single transaction.

A session is a period of user interaction with your website or app. A session counts when a user is active on your site and will not count them again unless they are inactive for 30 minutes.

Users are the number of unique visitors to your website during a specific date range.

This is the percentage of people who have made two or more purchases from your store over a set period.

This is the total revenue you generate from orders with a subscription tag in Shopify.

Total Subscription Orders are the. number of orders with a subscription tag in Shopify, or the count of all orders placed via subscription.

At Tydo, we view customer lifetime value (LTV) as how much a customer is worth or the value of a customer for their entire relationship with your business.

CPM is the cost per one thousand impressions.

New customers are the number of first-time customers who purchase from your Shopify store within a month. At Tydo, we look at new customers through the lens of cohorts.

Return Rate is the percentage of orders returned to you over a specific period.

Time to Reorder is the time between a customer’s purchase of a selected product and their subsequent purchase (of that same product).

CPC (Cost per Click) demonstrates how much you spend for each click.

Returning Customers refers to the number of customers from a selected cohort who have repurchased from your store in a chosen subsequent month.

A cohort as a collection of customers grouped based on specific criteria.

Sales refers to the value of all sales, including shipping and minus any discounts applied. We look at sales as the money coming into your business.

Blended ROAS is how much you generate in sales for every dollar spent on paid advertising.

Average Customer Spend is the average dollar amount a customer in a selected cohort has spent over a specific time frame.

Total ad spend is the sum of all marketing dollars spent across digital advertising channels.

Orders are the total count of transactions made on your Shopify store in a given period.

Conversion by Medium is the percentage of site visitors who place an order, broken down by medium. Medium is how your traffic arrives at your site.

Conversion Rate is the percentage of users who take a specific action.

Blended CPA is the marketing cost needed to transact a single order. Blended refers to all channels.

Customer acquisition cost (CAC) is the cost of acquiring a new customer for every dollar you spend on paid marketing efforts. Blended CAC includes all your marketing channels.

AOV stands for average order value. It is the average dollar amount a customer spends on an order.