How Salt & Stone Accelerates Growth with Tydo

Founded in Los Angeles, SALT & STONE is where active formulas meet iconic scents. The brand designs aromatic rituals for those active in mind, body, and spirit, combining naturally derived actives with transportive scents inspired by the natural world. The brand is known for its viral products like the Deodorant, Body Wash and Body Mist and has grown triple digits multiple years in a row.

Recently, Salt & Stone engaged Tydo to support its rapid growth trajectory.

Growing Fast with a Lean Team 

As the business has grown, access to data and insights was critical to better understand the core growth drivers and opportunities for the business.

Abby Tonkin, Chief Marketing Officer, wanted to equip her team with reporting that would allow for quick and effective decision making. “As we’ve expanded into new categories and channels, we wanted a more nuanced understanding of different customer cohorts so we could be more targeted in our efforts and how we were speaking to these customers. For example, the replenishment timeline for Body Mist is much longer than categories like Body Wash and Deodorant, so by bundling these products customers are often returning sooner.” 

The Power of Tydo 

Onboarding Tydo resulted in both time & cost savings through the automation of weekly and monthly reporting at the customer and whole company level. No longer needing to rely on multiple data sources when making business decisions has allowed the team to move quickly, execute on new initiatives, and shift strategy when needed.

Salt & Stone’s growth has spanned across both digital and wholesale channels, so Tydo’s ability to provide a full view of the business has been helpful. “We know customer journeys aren’t linear,” noted Tonkin. “Seeing the total business view, understanding trends in specific categories or markets has helped us make better decisions in how we allocate resources.” 

A Promising Partnership 

By leveraging Tydo's powerful analytics tools, Salt & Stone has been able to streamline their data analysis, making nimble decisions that drive growth and improve customer retention.

"The value we get from Tydo is improving our ability to get customer data at the most granular level, then identify trends and insights to inform our strategy," Tonkin noted.

As they continue to expand, Salt & Stone looks forward to further leveraging Tydo to optimize their strategies and achieve their ambitious goals.

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