Alison Belilty
Alison is the founder and CEO of YEAR-ROUND: a brand marketing agency specializing in storytelling for mission-driven brands. They partner with companies to clarify their identity, craft their brand narrative, and effectively communicate their story through creative service, social media, strategic partnerships, and experiential marketing.
1
As an expert in your space, can you share one small but actionable tip for brands?
Focus on long-term success over short-term wins. Prioritize strategies and tactics that lead to sustained growth and brand building, rather than just quick gains or instant results. This often means investing in marketing initiatives that may not immediately produce tangible results, but are critical for building a strong brand and customer base over the long run.
2
Who’s your current brand crush, and what do you love about them?
Ceremonia. Their commitment to creating a unique and authentic brand experience is what sets them apart and makes them stand out in my eyes.
3
How should someone approach you about working together?
Email me at alison@year-round.co. I would love to find ways to collaborate!
4
What’s your favorite data point to dive into? Why?
Shares & engagement to measure how your audience interacts with the brand's content.