Ashley R. Cummings

Searchlight Content LLC

Ashley is a freelance writer specializing in ecommerce, the Creator Economy, marketing/advertising, & SaaS. She helps companies like Uber and Shopify tell relevant stories with a unique, creative, and engaging voice.

Content Marketing

Ashley is a freelance writer specializing in ecommerce, the Creator Economy, marketing/advertising, & SaaS. She helps companies like Uber and Shopify tell relevant stories with a unique, creative, and engaging voice.

Content Marketing

Selected clients

1

As an expert in your space, can you share one small but actionable tip for brands?

Take the time to invest in robust audience research before creating a content marketing plan. Once you have a content marketing plan, communicate goals, KPIs, and results regularly to all team members, writers, and stakeholders.

2

Who’s your current brand crush, and what do you love about them?

I write for several ecomm SaaS companies but also do marketing for a DTC subscription brand called Reading With RIK. I'm really crushing on Crunch Labs. They are the gold standard for kids' subscription boxes.

3

How should someone approach you about working together?

The best way to get in contact is to email me or to connect on LinkedIn or Twitter. I am always open to new clients who need help with long-form content.

4

What’s your favorite data point to dive into? Why?

Ohhhh...this is a good question. It's kind of like picking a favorite movie--impossible. Since I'm a content marketer, I'd say time on page is an essential metric. It shows how many people are actually reading and gaining value from content.