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Brandon Amoroso is the founder and President of Shopify Plus agency Electriq. He built the agency to oversee more than 55 brands and 45 team members in just three years before DRINKS.com acquired it in April 2022. Under Brandon's leadership, Electriq achieved the highest certifications available for the DTC industry, including Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the exclusive Recharge Innovative Partner of the Year award. Brandon's proven e-commerce strategies focus on increasing customer lifetime value and cultivating best-in-class consumer experiences.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Moving transactional communications out of Shopify into Klaviyo has been the single most important tactic we implemented in 2022 for improving retention metrics. The transactional journey is such a crucial component of the customer experience, and now we can make it hyper-relevant to each customer by personalizing it in Klaviyo.
2
Who’s your current brand crush, and what do you love about them?
Aura Bora. I love how they mix humor into their zero-party data collection efforts which feeds into their personalization strategy.
3
How should someone approach you about working together?
Fill out our consultation form! Every potential engagement starts with our proprietary Electriq customer experience & retention audit.
4
What’s your favorite data point to dive into? Why?
LTV. It's the #1 indicator of brand health.
