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Chris is the cofounder and CEO of Cartograph, the leading Amazon agency for CPG and DTC brands. He's helped hundreds of leading brands launch and grow on Amazon, and helped think through how Amazon fits in with the other elements of their business.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Great DTC content =/= great Amazon content. Almost all brands can improve their primary images with more legibility, visible product samples, and attributes called out (and discernible on mobile!)
2
Who’s your current brand crush, and what do you love about them?
Taco Bell. They've always been the kings/queens of quiet innovation and staying relevant. Think of how many cultural phenoms they've created: fourthmeal, baja blast, live mas, stoner food culture, chalupas, crunchwraps, doritos collab, truff collab, cantina, etc.
3
How should someone approach you about working together?
Reach out to us! We're always looking for new brands to partner with. We run a 2-way diligence process where we build you a SKU-level profitability analysis, go-to-market approach, and competitor/market sizing. We'll do this free for any brand, to figure out if it could be a match.
4
What’s your favorite data point to dive into? Why?
Search rank on Amazon. Tells you your exact rank in terms of daily unit sales vs. other players in your category
