Cody Min
Cody is the founder of Astronaut Monastery, a creative studio servicing clients at the forefront of art, culture, design, commerce, and technology. They work exclusively with clients that bend the arc of culture. Astronaut Monastery's interdisciplinary approach allows them to work across a wide range of industries and provide unparalleled services at the highest caliber of creative. Most importantly, they pride themselves on honesty in design, ethic, and making work that resonates deeply.
1
As an expert in your space, can you share one small but actionable tip for brands?
Ensure you have brand guidelines. Even if basic, you'll need it as you scale.
2
Who’s your current brand crush, and what do you love about them?
I'm currently into non-brand brands. Companies that are heritage and super non-design-y, but have huge brand weight (like Taylor of Old Bond Street in London). But if I had to pick a more visible brand, I'm really digging what Anthology is putting out.
3
How should someone approach you about working together?
Always starts with a conversation. Let's hop on a quick call to learn about how we can help...and if we can't, we'll direct you to someone who will!
4
What’s your favorite data point to dive into? Why?
We believe great brand is extremely hard to measure through data (we're anti-focus grouping). That said, understanding a brand's biggest sales channel is crucial for knowing where the work will live.