Cole Shapiro
Cole is the cofounder of Alkeme, a data-driven partner that combines creative strategy with performance video creation services to execute on brand vision and revenue goals.
1
As an expert in your space, can you share one small but actionable tip for brands?
Focus on delivering conversion-optimized ad videos to DTC brands spending more than 5-7 figures in ad spend monthly.
2
Who’s your current brand crush, and what do you love about them?
My brand crush is Stance. Have always loved their angle into the market, how far they've taken the brand, and its disruption.
3
How should someone approach you about working together?
Alkeme originated on the belief that everyone needs compelling creativity and a capable partner to help them execute and iterate on new and existing content in the modern digital era that performs and makes a lasting impact on their addressable market.
4
What’s your favorite data point to dive into? Why?
Conversion. Most simply put. If you're spending anything on performance marketing, you should be focused on everything it takes to convert a customer. Once you figure out that system; wash, rinse & repeat.