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Delaney is a copywriter and PR strategist for brands that like to do good and have fun (primarily women and minority-owned food and bev, CPG and DTC brands). She helps brands find, craft, and share their stories far and wide.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Stories are what allow your business to become more than a faceless company selling a product. Put as much emphasis and investment into finding, refining, and sharing your stories as you do on the visual side of your brand.
2
Who’s your current brand crush, and what do you love about them?
There are too many. I’m a CPG fan girl. But other than my clients I’ve really been loving Cabi lately. I think their branding is great and the products and story are amazing. Excited to see the brand grow and evolve.
3
How should someone approach you about working together?
4
What’s your favorite data point to dive into? Why?
Traditional PR is notoriously difficult to track, but I love seeing the direct impact placements have on clients brands, whether that's sales from an affiliate link in an article, leads from new investors, or retailers citing that article. Its really fun to see actual numbers to back up the fact that it’s working.
