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Erica is a Creative Director currently living in Brooklyn, NY. She spent the last 15 years working with startups and built her career around creative problem-solving, building ideas from strategies, and staying curious. TLDR: Erica helps create brands people notice, remember and love.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
The look and feel of your brand highly impacts consumers' impressions of your product. Taking the time and energy to make your website look polished can greatly improve your overall sales and partnership opportunities.
2
Who’s your current brand crush, and what do you love about them?
Kaiyo--they buy and sell furniture and give back to the planet.
3
How should someone approach you about working together?
Some people know exactly what they need--a photo/video shoot, and others know they need brand help but aren't sure exactly where to start. Either way, it's coming with an open mind and trusting the process, and my expertise.
4
What’s your favorite data point to dive into? Why?
I love a good A/B creative test to help understand what's working and why, BUT not on everything or everywhere, only when it truly matters.
