Humayun Rashid
Humayun is the founder and CEO of Nessa, a product design agency for SaaS businesses and eCommerce startups. Nessa designs and builds innovative platforms, software, and storefronts for startups and brands. Humayun’s core focus is helping clients increase value by merging technology, strategy, and beautiful design and delivering exceptional products to market.
1
As an expert in your space, can you share one small but actionable tip for brands?
The right technology is more important than you think but don't overanalyze it. Test the app and just hit publish.
2
Who’s your current brand crush, and what do you love about them?
Bandit Running. I'm an avid runner and love the community focus they're taking while building an NYC-based running apparel brand.
3
How should someone approach you about working together?
Yes, you can find me on Twitter, or just email me directly at hum@nessalab.com.
4
What’s your favorite data point to dive into? Why?
Repeat visits. I love to know why a potential shopper comes back and come up with creative ways to try to convert them.