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Ian believes that too many DTC businesses are leaving money on the table through poorly designed online stores. That’s why he founded The Obsidian Lab--a research and design company that specializes in conversion optimization for ecommerce. Ian helps brands identify their user experience blind spots, revamp their stores, and increase revenue, while improving customer satisfaction at the same time. He also founded and hosts the Ready For Launch Podcast, which shares the stories of early-stage founders and how they got their business off the ground.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Install a heatmapping tool, like Hotjar or Contentsquare. Wait for the data to pour in. Get shocked by few customers scroll. Then redesign your content accordingly.
2
Who’s your current brand crush, and what do you love about them?
Patagonia - for all the alternative ways of thinking about business that Yvon Chouinard has brought to the world.
3
How should someone approach you about working together?
Reach out: ian@theobsidianlab.com. We only handle a few clients at a time, but are always excited to chat with new people to see how we could help.
4
What’s your favorite data point to dive into? Why?
Attractiveness Rate: It's a combination of Exposure Rate and Click Rate. It can be a real clue into which content is most valuable on your site, and help you rethink your content architecture.
