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Isabelle is a growth and marketing strategist with an affinity for the tricky stuff: high-consideration products, complex funnels, scientific content, regulated industries, and new or crowded markets. She leverages data and psychology to create and execute holistic marketing plans that drive top line growth, retention, and profitability.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Leverage your existing customers to drive sustainable growth (through retention, referral, content, and more).
2
Who’s your current brand crush, and what do you love about them?
Obé--for making a (colorful) splash with an at-home workout platform that feels both authentic and premium.
3
How should someone approach you about working together?
Send me an email!
4
What’s your favorite data point to dive into? Why?
Cohort conversion rate and time to convert because they measure changes to the consideration cycle over time and predict future performance.
