Jess Cervellon
Jess helps brands scale by creating one-of-a-kind, 360° journeys that are optimized for increased customer loyalty and lifetime value.
1
As an expert in your space, can you share one small but actionable tip for brands?
To fully understand your consumer, you must survey their needs and wants at nearly every touchpoint in their journey. You can start this by diving into the WHY and for WHO in post-checkout surveys, and not just asking attribution questions.
2
Who’s your current brand crush, and what do you love about them?
Cymbotika. From social, to website, to quizzes, to packaging and to retaining me, their branding and CX is on point.
3
How should someone approach you about working together?
It would be best to schedule an introductory call to discuss if it is a fit for both parties. I am open to new clients.
4
What’s your favorite data point to dive into? Why?
This is a toughie bc I love all of my metrics but if I have to pick JUST one..it would be NPS. NPS gives a holistic viewpoint into every aspect of the experience a consumer has had with your brand. From beginning to end, purchasing, receiving and experiencing the product. That’s if you ask the right questions…