Jessica Grossman
Jessica is the founder & CEO of In Social, otherwise known as the 'fun boss.' She started In Social in 2015, after managing another agency and realizing she could run her own. She's built a 20+ person team with skillsets across all digital touchpoints, and, together, they not only have a ton of fun, but they do really cool things that drive results for our clients!
1
As an expert in your space, can you share one small but actionable tip for brands?
No single person can do everything (and do it well), so make sure you work with a diversified team (either in-house, or agency!)
2
Who’s your current brand crush, and what do you love about them?
Honestly, I never get brand crushes. I get ideas, I see ways to do things better, and I enjoy a whole bunch of different products, but no one is my fave!
3
How should someone approach you about working together?
Just shoot me an email! 💌 jess@insocial.ca. Every client need is different, and we want to make sure we're tailoring our offering accordingly, so it's best to chat first!
4
What’s your favorite data point to dive into? Why?
You're going to make me pick? I love them all! Every data point plays an incredible role in telling a story, and no data point is less, or more important than another. It's how you tie them together to identify areas of optimization that counts!