When launching an influencer program, you do not need to have a massive budget to start! Begin by testing micro and mid-level creators (~25K - 400K followers each) at low rates (under $2,500 each), and use this data to develop key learnings to give you the ability to scale efficiently. There's no need to splurge on higher spend creators until you prove the value of influencer marketing, and get a better sense of your CPA/ROAS targets.

One of my favorite clients, Fly By Jing is also my brand crush. They understand how to build hype and consistently release incredible products. Their founder brilliantly leverages her network to set up exciting collabs with both top tier talent and other cool brands, and overall crushes it with branding!

I am open to new clients, but I take on a very limited amount of clients each month. I act as a consultant where I advise on strategy, but can also execute campaigns from start to finish. If interested in partnering, new clients can email me to set up an initial call to understand potential scope, CPA/ROAS targets, budget, etc.

For influencer marketing, I find CPA or ROAS most useful to understand if an influencer converted, and at least met or exceeded our expectations. It's the easiest indicator to decide whether or not an influencer is worth pursuing a long-term partnership with. Of course, there are other metrics to consider (like AOV, LTV, etc.) but CPA and ROAS are the most basic indicators of performance that I could look at all day :)