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Katie runs a digital marketing consultancy focused on fractional CMO, growth and retention services for brands that help people be healthier and happier. Having recently launched, built and sold her own DTC CPG business, she brings 11 years of experience in multiple marketing channels, tech stacks and business development to each engagement. Her edge as a previous CPG founder and operator makes her uniquely qualified and dialed-in with her marketing strategy and approach. With creative and ROI-driven tactics, she helps identify the most effective avenues to reach the right target audience, convert them into loyal customers, and keep them coming back.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
For early stage brands specifically, it can be easy to get 'shiny object syndrome' when it comes to marketing channels. Focus on one (max two) channels when starting out, and test it thoroughly and thoughtfully, rather than trying to spread out too thin across a number of areas.
2
Who’s your current brand crush, and what do you love about them?
Vuori - they are delivering a new perspective on performance apparel. I like their story-telling approach in highlighting their customers’ personal stories like someone's journey to recovery, or a customer’s everyday adventures.
3
How should someone approach you about working together?
Email me at katie@kmgrow.co
4
What’s your favorite data point to dive into? Why?
CLV and returning customer rate. Figuring out what is keeping your customers coming back for more is a secret weapon and sometimes it may not be the reason you think.
