Kendall Dickieson
Kendall helps CPG and DTC brands understand that organic social and influencer marketing isn't dead. She consults with brands to help on social and influencer strategy, audit what's working and what's not, and even execute as needed through content creation, social management, and more.
1
As an expert in your space, can you share one small but actionable tip for brands?
If you're about to launch, start your social media presence earlier than you think.
2
Who’s your current brand crush, and what do you love about them?
Oh, there are SO many to choose from. I'm going to cheat. I would say: Dieux, Cocokind, Siete. They all do a great job of implementing community whether it be through UGC, working with creators on executing specific content franchises, or just make me feel like I'm looking at a friend's account. It just feels natural. I am always taking something away from my scroll or like.
3
How should someone approach you about working together?
Email or a DM me on Twitter! I have specific offerings that have more bandwidth currently! I love being able to meet new people, so you can always expect a response.
4
What’s your favorite data point to dive into? Why?
Platform specific but shares is one of my favorites. It helps inform what content clients need to continue to iterate upon or a potential franchise we can create to increase distribution.