Laura Leiva
Laura is a freelance writer and journalist exploring the intersection and trends between ecommerce, retail, and the creator economy.
1
As an expert in your space, can you share one small but actionable tip for brands?
Develop a long-form content strategy. It helps your team create content that engages/educates while providing an opportunity for backlinks, CTAs, and everything else you need to grow and convert your audience into customers.
2
Who’s your current brand crush, and what do you love about them?
Goop! I love the vibes, content, and how they connect to followers through fun social posts.
3
How should someone approach you about working together?
Email me: laura@lauraleiva.com
4
What’s your favorite data point to dive into? Why?
Website traffic! It allows you to see what's resonating with readers (or not) and double down on what's working.