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Lauren Kleinman is the founder of Dreamday, a performance-driven PR consultancy, partnering with disruptive brands such as Parsley Health, Seed, Brightland, Girlfriend Collective, and Fly by Jing. She's also the cofounder of The Quality Edit, a trusted place where customers can learn about and be inspired by the most buzzworthy DTC brands.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Invest in mutually beneficial brand partnerships with publishers, editors, influencers and other third party credibility to build trust, awareness, and longevity for the brand.
2
Who’s your current brand crush, and what do you love about them?
I live and breathe all of our clients at Dreamday and TQE and love them all equally :), but I'm going to go with Clevr Blends as I’ve drank their matcha every day for the past two years and just invested in their company. Their founders are some of the sweetest and best people I’ve ever met.
3
How should someone approach you about working together?
Email is great! Lauren@dreamday.la or lauren@thequalityedit.com. We’re very surgical about the clients we take on, but I’m always happy to point founders in the right direction if we can’t help.
4
What’s your favorite data point to dive into? Why?
At The Quality Edit, we’re driving 30% higher ROAS and 20% higher CACs on paid social and beating internal campaigns over 90% of the time. At Dreamday, we drove over $10M for our affiliate clients in 2022 and 6,500 press hits. 4 clients were also included in Oprah’s Favorite Things.
