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As a brand storyteller, Lee has worked with brands like Tracksmith, Oui the People, Converse, Hopper, Tommy Hilfiger and more to develop campaigns and activations. With expertise in copywriting, she loves developing unique content that inspires and educates consumers. From email campaigns to catalog copy, editorial to social ads, Lee develops narratives that set brands apart.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Don't be afraid to go niche: shallow content is easy to make but does not stand out. Embracing your expertise and going deep within your content helps reinforce credibility and drives authenticity. Be a nerd about the things your brand is passionate about.
2
Who’s your current brand crush, and what do you love about them?
I love Halfdays, for they way they have intentionally built a really strong community around celebrating women in snow sports. They demonstrate a deep understanding and empathy for their customers and aren't afraid to experiment with content to keep things engaging. They avoid cliche tropes around marketing to women in sports and stand out from the status quo in the outdoor space.
3
How should someone approach you about working together?
I love to work with mission-driven brands who understand that thoughtful copy is an essential part of the marketing mix. If you're looking to create something differentiated and perhaps a little nerdy, I am your woman.
4
What’s your favorite data point to dive into? Why?
I am obsessed with understanding how content is working. What's driving new users? What's converting? So often there are surprises hidden in Google Analytics that reveal customer pain points, needs and passions.
