Nick Lamothe
PSD
Nick is an eCommerce veteran with over a decade of experience leading digital marketing and eCommerce teams. In addition to the brand-side work that has filled most of his career, Nick built and sold a growth agency from 2017-2020.
1
As an expert in your space, can you share one small but actionable tip for brands?
Institute holdout groups for any and all campaigns when possible! The game is provable incrementality.
2
Who’s your current brand crush, and what do you love about them?
Liquid Death - the absolute best brand builders in the game. To take the ultimate commodity industry that has a fraction of a percentage of product differentiation and build a brand with a tribal following is amazing.
3
How should someone approach you about working together?
Just drop me a DM on LinkedIn! I love helping and talking shop.
4
What’s your favorite data point to dive into? Why?
LTV / LTR. This is the lifeblood.