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Nicole is the founder of Ideally This, a marketing agency that unlocks growth for brands by working with leaders to ensure they are selling on the right platforms, pulling the right marketing levers, and leveraging the right tools and means of measurement for scale. As a former operator and seasoned ecommerce consultant, Nicole has helped brands like Arhaus, Melissa & Doug, and Last Crumb turbocharge their DTC strategy and level up their digital commerce.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Love your KPIs, and make sure to craft strategies/tactics that drive improvements, but also remember to really explore the journey from a shopper’s POV or via the lens of brands you shop with. Looking at experiences you’ve enjoyed recently or points of annoyance when shopping your own site can highlight hidden friction points and new opps (i.e. getting lost in long PLPs on mobile, clunky checkout, confusing nav).
2
Who’s your current brand crush, and what do you love about them?
Jenni Kayne has built a masterful DTC growth engine, crafting a strong brand perspective heavily driven by genuine visuals and community content that seamlessly connects digital marketing to the online experience.
3
How should someone approach you about working together?
Just reach out! You can email me at nicole@ideallythis.com or schedule a quick chat here to talk about potential options: https://calendly.com/ideallythis/flash-consult.
4
What’s your favorite data point to dive into? Why?
I really love dissecting Conversion Rate. It can tell you so much so fast by seeing the breakdown of the conversion funnel as well as channel breakdowns to see where potential weaknesses lie for both the marketing side and within the site experience, as well as just seasonal and macro/micro changes to demand.
