Nikita Walia
BLANK focuses on strategy, design, and ideas for a new world. Their work is rooted in research, theory, and empathy to thoughtfully deliver new possibilities. They collaborate exclusively with founders and brands that desire to shift culture: who want to define their category, create a new one, or set a mandate for others to do better. There is no one-size-fits-all process or product — every engagement is custom.
1
As an expert in your space, can you share one small but actionable tip for brands?
The biggest thing a brand must do is develop a clear, intentional brand strategy. What drives you? What's your reason to be? Start from that truth and carry it with you everywhere.
2
Who’s your current brand crush, and what do you love about them?
Soft Services. Incredible customer service, thoughtful products that solve real problems, and intentional branding.
3
How should someone approach you about working together?
We're open to working with brands on the development of brand strategy and branding through social media launches. We collaborate closely with clients as an external partner that feels like an internal team.
4
What’s your favorite data point to dive into? Why?
Engagement. It tells you everything about how your audience is responding.