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Samara is the founder of Tend, a PR agency that deploys a founder-forward approach to content & community, media relations, and partnerships, optimizing brands for sustained relevance & impact. With a method that helps founders reacquaint themselves with their unique personal power and expands how they view and leverage their own impact + access a broader professional network, Tend empowers founders to evolve the way they execute--for the benefit of their brands.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
One tip I have around working with e-commerce brands is to ensure there is intentionality and purpose behind everything you do. The space is crowded and people buy from other people so the more you can make the user feel like they're interacting with humans versus a brand, the better.
2
Who’s your current brand crush, and what do you love about them?
I love Soft Services - everything from brand/tone/and how the founders present themselves.
3
How should someone approach you about working together?
Email! I always love an email before a call for context. I'm always open to a conversation.
4
What’s your favorite data point to dive into? Why?
Admittedly, I don't live and breathe data or metrics, but I love looking at engagement on social posts. I love to see what content resonates enough for people to comment on it.
