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ECOM growth strategist with expertise ranging throughout the customer journey—from acquisition, to site experience & merchandizing, to retention. I've managed over $200M across digital and traditional channels, implemented CRO strategies for above-industry-average CVRs, and overseen holistic retention initiatives across owned channels, loyalty programs, and customer experience for 9-figure brands.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
You need to have a mathematical model that leads to your growth goals. Matching actions with metrics is where art and science meet. Aligning internally on expectations is where the teamwork magic happens.
2
Who’s your current brand crush, and what do you love about them?
Lilly Pulitzer! I love the premium product and how they play with different patterns and colors.
3
How should someone approach you about working together?
Certainly open to new clients! I'm looking for someone who is ready to get into the nitty-gritty so I can understand the core challenges and opportunities of the brand. From there I want to know where they are looking to go and what is top priority. Then it's all about designing the strategy to get there, breaking it down into actionable items over a realistic time frame.
4
What’s your favorite data point to dive into? Why?
Everyone always asks "What your source of truth?" My answer is always "Money in and money out."
