Tom Rees
Founder of WIRO, an award-winning, industry-leading growth & conversion focused Ecommerce Agency, specializing in Shopify Plus. WIRO accelerates Home, Interior & Lifestyle DTC ecom brands through a threefold approach of Ecom Strategy, UX Design & Shopify Development.
1
As an expert in your space, can you share one small but actionable tip for brands?
Don't try and change too much at once! UX Micro-enhancements can go a LOOOONG way, for CRO by using methods like A/B Testing.
2
Who’s your current brand crush, and what do you love about them?
Years.com - doing lots of exciting and experimental CX tweaks to improve their users experience when browsing on site.
3
How should someone approach you about working together?
We take initial 'Pre-qualification Call' to ensure the synergy is there between both parties – we have to click, and it has to be a great fit for both (agency & client). From there, we carry out either: CX + Technical Audits - before moving on to a 'Growth Retainer' with a brand. (Our audits are super detailed and provide a wealth of insights and up-front value). If you are looking to work on a Shopify Build or Migration Project, we carry out a Discovery, (made up of several Workshops & Exercises) to extract key information ahead of building in order to produce a solid Scope of Work. We then have 3 Build Packages to select from, to ensure it's the right fit for your DTC ecom brand.
4
What’s your favorite data point to dive into? Why?
Conversion Rate as theres so many moving pieces and factors that feed into it!