Tori Loiacono
Tori Loiacono is a public relations consultant with vast expertise in digitally native brands in the media through earned opportunities. With over 7 years of PR agency experience, Tori thrives in elevating new brands--particularly those that are mission-backed with a passionate founder. Tori ensures her clients that they should expect transparency, strategic thinking, and creativity when working with her.
1
As an expert in your space, can you share one small but actionable tip for brands?
Get on an affiliate network, or sell via Amazon.
2
Who’s your current brand crush, and what do you love about them?
I absolutely LOVE what Saltair is doing. The products are efficacious and they have a really strong brand marketing program.
3
How should someone approach you about working together?
I work on a retainer basis but I'm open to projects.
4
What’s your favorite data point to dive into? Why?
Consumer behavior (rebuys, color/style preference, etc)--it makes for a really rich and interesting story angle