Virginia DeSimone

greige communications

Virginia is a strategic communications specialist who partners with founders, c-suite executives and entrepreneurs to help build and evolve start-up and legacy brands. With 15+ years of PR and marketing experience in the health and wellness space, Virginia has been at the forefront of the industry’s evolving shifts, making her a key strategist for beauty, beverage and lifestyle brands embracing a holistic approach.

Affiliate & PR

Virginia is a strategic communications specialist who partners with founders, c-suite executives and entrepreneurs to help build and evolve start-up and legacy brands. With 15+ years of PR and marketing experience in the health and wellness space, Virginia has been at the forefront of the industry’s evolving shifts, making her a key strategist for beauty, beverage and lifestyle brands embracing a holistic approach.

Affiliate & PR

Selected clients

1

As an expert in your space, can you share one small but actionable tip for brands?

Elevate your PR strategy by integrating affiliate marketing. Not only will it help boost online presence and awareness with press and key opinion leaders/consumers, it's an opportunity to drive significant online revenue. Plan per brand accordingly (at launch, etc.), even think seasonally.

2

Who’s your current brand crush, and what do you love about them?

JULIET; "Clean Taste, Less Waste" I really love their mission of advancing sustainability for the wine industry as a whole.

3

How should someone approach you about working together?

We are open to new clients. Please email me at virginia@gogreige.com

4

What’s your favorite data point to dive into? Why?

Click-through rate and conversion rate, both for online press hits and affiliate marketing.