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Full Glossary

Browse our full glossary, find your next favorite term and educate your brain on the latest in ecommerce.

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Units per transaction (UPT)

UPT is the average number of items a customer purchases in a single transaction.

U
June 23, 2023
June 23, 2023

Sessions

A session is a period of user interaction with your website or app. A session counts when a user is active on your site and will not count them again unless they are inactive for 30 minutes.

S
June 22, 2023
June 22, 2023

Users

Users are the number of unique visitors to your website during a specific date range.

U
March 23, 2023
May 22, 2023

Repeat Purchase Rate

This is the percentage of people who have made two or more purchases from your store over a set period.

R
March 23, 2023
May 22, 2023

Total Subscription Sales

This is the total revenue you generate from orders with a subscription tag in Shopify.

T
March 23, 2023
May 22, 2023

Total Subscription Orders

Total Subscription Orders are the. number of orders with a subscription tag in Shopify, or the count of all orders placed via subscription.

T
March 23, 2023
May 25, 2023

LTV

At Tydo, we view customer lifetime value (LTV) as how much a customer is worth or the value of a customer for their entire relationship with your business.

L
March 23, 2023
May 22, 2023

CPM

CPM is the cost per one thousand impressions.

C
March 23, 2023
May 25, 2023

New Customers

New customers are the number of first-time customers who purchase from your Shopify store within a month. At Tydo, we look at new customers through the lens of cohorts.

N
March 23, 2023
June 6, 2023

Return Rate

Return Rate is the percentage of orders returned to you over a specific period.

R
March 23, 2023
May 22, 2023

Time to Reorder

Time to Reorder is the time between a customer’s purchase of a selected product and their subsequent purchase (of that same product).

T
March 23, 2023
May 22, 2023

CPC

CPC (Cost per Click) demonstrates how much you spend for each click.

C
March 23, 2023
May 22, 2023

Returning Customers

Returning Customers refers to the number of customers from a selected cohort who have repurchased from your store in a chosen subsequent month.

R
March 23, 2023
May 22, 2023

Cohorts

A cohort as a collection of customers grouped based on specific criteria.

C
March 23, 2023
May 22, 2023

Sales

Sales refers to the value of all sales, including shipping and minus any discounts applied. We look at sales as the money coming into your business.

S
March 23, 2023
May 22, 2023

Blended ROAS

Blended ROAS is how much you generate in sales for every dollar spent on paid advertising.

B
March 23, 2023
May 22, 2023

Average Customer Spend

Average Customer Spend is the average dollar amount a customer in a selected cohort has spent over a specific time frame.

A
March 23, 2023
May 22, 2023

Total Ad Spend

Total ad spend is the sum of all marketing dollars spent across digital advertising channels.

T
March 23, 2023
May 22, 2023

Orders

Orders are the total count of transactions made on your Shopify store in a given period.

O
March 23, 2023
May 22, 2023

Conversion by Medium

Conversion by Medium is the percentage of site visitors who place an order, broken down by medium. Medium is how your traffic arrives at your site.

C
March 23, 2023
May 22, 2023

Conversion Rate

Conversion Rate is the percentage of users who take a specific action.

C
March 23, 2023
July 7, 2023

Blended CPA

Blended CPA is the marketing cost needed to transact a single order. Blended refers to all channels.

B
March 22, 2023
May 25, 2023

Blended CAC

Customer acquisition cost (CAC) is the cost of acquiring a new customer for every dollar you spend on paid marketing efforts. Blended CAC includes all your marketing channels.

B
March 22, 2023
May 25, 2023

Average Order Value

AOV stands for average order value. It is the average dollar amount a customer spends on an order.

A
March 2, 2023
May 25, 2023
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