Tydo Tables

The Wild West of CPG

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A Dynamic Duo: Product and Community

The DTC space is buzzing about community.

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When is the right time to jump on the community bandwagon?

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In this series, we’ll be teasing out five key themes that shaped our conversation:

A Dynamic Duo: Product and Community
The Tension Between Sustainability and CPG
The Role of Ecommerce in the Crowded eRetail Landscape
Shelf Talk: Challenges in the Grocery Store
Emerging Platforms and Opportunities

In this report, we’ll explore how product and community go hand in hand.

What goes into creating a 10/10 product?

How are brands thinking about, defining, and building community?

Let’s dive in.

Start with authentic storytelling. The community piece will come if that brand story resonates.

Sunny Roberts

Brand Activation & Community Director

Siete Family Foods

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