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The IRL store experience still matters. How are brands responding to new challenges in brick and mortar?

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In this report, we’ll explore the challenges brands face in physical retail.

Why is shelf life so important—for both brands and retailers?

How should brands approach in-person sampling? What does a successful sampling program look like?

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People misunderstand product sampling. It’s about discovery. If you don’t have a hypothesis around why you’re doing what you’re doing, don’t sample.

Cofounder and CEO of

Ponder Foods

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