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The Wild West of CPG

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The Role of Ecommerce in the Crowded eRetail Landscape

Covid accelerated the growth of online grocery. How are food & bev brands standing out on eRetail channels?

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In this series, we’ll be teasing out five key themes that shaped our conversation:

A Dynamic Duo: Product and Community
The Tension Between Sustainability and CPG
The Role of Ecommerce in the Crowded eRetail Landscape
Shelf Talk: Challenges in the Grocery Store
Emerging Platforms and Opportunities

In this report, we’ll explore how brands are thinking about the eRetail landscape.

With the rise of online grocery retailers and apps, how are F&B brands approaching these new channels?

What are the opportunities? What are the challenges?

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I don’t expect my direct site to be my highest performing channel. Consumers don’t buy their 30 favorite brands on 30 different sites. They shop in baskets.

Dyanna Salcedo

Cofounder of

Oats in Coats

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