Introducing Build Your Own Report Cards by Tydo
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With Build Your Own Report Cards, you can unlock even greater clarity around data analytics. You can now add multiple cards in tandem to your existing Report Card, Tydo’s free reporting product. In BYO Report Cards, we’ve included the most important metrics for a variety of core functions: Acquisition, Retention, Finance, Operations, and Ad Channels.
Introducing Build Your Own Report Cards by Tydo
We’re hyped to officially roll out a new Tydo feature: Build Your Own Report Cards!
You can now add multiple cards in tandem to your existing Report Card, Tydo’s free reporting product. We’ve added a refreshed Discover page that allows users to choose from a variety of performance analytics metrics and design custom experiences for their marketing teams.
Before we dive in, here’s a quick refresher on why we first launched Report Cards into the world.
Tydo Primer: Report Cards 101
Report Cards enables a quick snapshot of your business, delivered to your inbox free of charge.
The default Report Cards analytics stack includes the most important growth metrics your team should be tracking to gauge DTC growth. Tydo delivers customized cards to your inbox at your chosen cadence (daily, weekly, monthly), so you don't need yet another tool to log in.
Some operators want to be in the weeds, while others just need a pulse check from time to time. Tydo was founded around the simple idea that every founder should have access to the basics of data, without the need for expensive engineers. That’s why we made it free for everyone.
BYO Report Cards: How it Works
Tydo consolidates metrics on your Report Cards across all data sources, so you’re getting a clear and concise performance snapshot. We first launched the product with a Summary card highlighting key metrics: Revenue, Orders, AOV, Ad Spend, Blended CAC, and Blended ROAS.
With Build Your Own Report Cards, you can unlock even greater clarity around data analytics.
For example, DTC brands can choose the different functions of their business that they want to actively keep tabs on. In BYO Report Cards, we’ve included the most important metrics for a variety of core functions: Acquisition, Retention, Finance, Operations, and Ad Channels.
We’ve also developed custom cards with help of incredible partners in the eCom ecosystem like Structured, Loop Returns, Sharma Brands, Smile.io and more! Critically, our partners helped us gut check each metric and gave their stamp of approval.
Here’s how it works:
- Sign up for Report Cards on Tydo
- Connect Shopify and paid ad accounts
- Add your custom analytics cards bundle
- Start receiving Report Cards at your chosen cadence
Discover New Cards
Now, let’s dive into some of the new cards you can add to your custom Report Card:
Customer Overview
Description: The Customer Overview card gives you insight into your sales and order behavior by new and returning customers. This can help you optimize towards acquisition or retention tactics based on goals and priorities.
Metrics Included:
- Net Sales
- New Customer Sales
- Returning Customer Sales
- Total Orders
- New Customer Orders
- Returning Customer Orders
- Net AOV
- New Customer AOV
- Returning Customer AOV
Acquisition Summary
Description: The Acquisition Summary card gives you insight into your sales and order behavior of new customers compared to all customers, keeping a pulse on your acquisition strategies and campaigns. We created this card with the help of Sharma Brands, a team of DTC operators founded by Nik Sharma.
Metrics Included:
- Net Sales
- New Customer Sales
- Total Orders
- New Customer Orders
- New Customer Rate
- Net AOV
- New Customer AOV
Retention Summary
Description: The Retention Summary card gives you insight into your sales and order behavior of returning customers compared to all customers, keeping a pulse on your retention strategies and tactics. We created this card with the help of Smile.io, a loyalty and retention tool that specializes in rewards programs.
Metrics Included:
- Net Sales
- Returning Customer Sales
- Total Orders
- Returning Customer Orders
- Repeat Purchase Rate
- Net AOV
- Returning Customer AOV
Finance Summary
Description: The Finance Summary card outlines all your finance metrics so you can get a sense of money coming in and out. It also helps you see how you’re pacing against your goals. We created this card with the help of Ramp, a corporate card and finance automation platform for founders.
Metrics Included:
- Net Sales
- Total Ad Spend
- Spend as a % of Net Sales
- Blended ROAS
- Total Orders
- Net AOV
- Discounted Orders
- Discount Value
Fulfillment Summary
Description: The Fulfillment Summary card outlines your order and returns so that you can have insight into your order volume. We created this card with the help of Wonderment, an order tracking and delivery experience app for Shopify merchants.
Metrics Included:
- Total Orders
- Units/Transaction
- Returns
Operations Summary
Description: The Operations Summary card outlines your orders and returns so that you can keep a pulse on your operations. We created this card with the help of Loop Returns, an exchange-first returns platform for Shopify brands.
Metrics Included:
- Total Orders
- Returns
- Returns Value
- Return Rate
Facebook Ads Overview
Description: The Facebook Ads Overview card gives you a high level view of your Facebook ads performance, so you can stay updated on the basics. We created this card with the help of Structured, an e-commerce growth agency. If you're looking for a more detailed view, check out our Detailed Facebook Ads card here.
Metrics Included:
- Spend
- Conversions
- CPA
- ROAS
Detailed Facebook Ads Overview
Description: The Detailed Facebook Ads card gives you a funnel-style view of your Facebook ads performance, so you can see performance from impressions through to conversion. We created this card with the help of Structured, an e-commerce growth agency. If you're looking for more of an overview, check out our Facebook Ads Overview card here.
Metrics Included:
- Spend
- Impressions
- CPM
- Clicks
- CTR
- CPC
- Conversions
- CPA
- ROAS
Google Ads Overview
Description: The Google Ads Overview card gives you a high level view of your Google ads performance, so you can stay updated on the basics. We created this card with the help of Blink SEO, an e-commerce SEO and paid acquisition agency. If you're looking for a more detailed view, check out our Detailed Google Ads card here.
Metrics Included:
- Spend
- Conversions
- CPA
- ROAS
Detailed Google Ads Overview
Description: The Detailed Google Ads card gives you a funnel-style view of your Google ads performance, so you can see performance from impressions through to conversion.We created this card with the help of Blink SEO, an e-commerce SEO and paid acquisition agency. If you're looking for more of an overview, check out our Google Ads Overview card here.
Metrics Included:
- Spend
- Impressions
- CPM
- Clicks
- CTR
- CPC
- Conversions
- CPA
- ROAS
Paid Channel Comparison
Description: The Paid Channel Comparison card gives you a funnel-style view of your Facebook and Google ads performance, so you can see performance from impressions through to conversion across both channels. This can help you compare your primary ad channels’ performance and optimize your ad spend.
Metrics Included:
- Facebook Spend
- Google Spend
- Facebook Impressions
- Google Impressions
- Facebook CPM
- Google CPM
- Facebook Clicks
- Google Clicks
- Facebook CTR
- Google CTR
- Facebook CPC
- Google CPC
- Facebook Conversions
- Google Conversions
- Facebook CPA
- Google CPA
- Facebook ROAS
- Google ROAS
Build Your Own Report Card Now!
If you already have Report Cards set up, discover and add new cards here.
If you don’t have a Report Card set up, you can get started here.
What to pledge- How to improve
- Which tools will set you up for success
Resolution
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
Tip
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
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Resolution
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Tip
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Tool
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
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Resolution
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
Tip
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
Tool
OrderlyEmails is our go-to tool for transactional emails. It helps us level up our brands’ email aesthetics with customizable, quick-to-implement Shopify templates.
Lately, I’ve been really interested in Smile.io’s loyalty platform. Their UX is fantastic for teams with low bandwidth!
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Resolution
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
Tip
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Tool
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
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Resolution
33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
Tip
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Tool
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
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Resolution
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Tip
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
Tool
I'm supposed to say Tydo, right? 😉
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Resolution
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
Tip
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Tool
Klaviyo. We're using it to power our email and newsletter at soona too!
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Resolution
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Tip
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Tool
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
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Resolution
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
Tip
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tool
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
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Report Cards
Report Cards is a customized glimpse into your business, delivered to your inbox for free.
Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.
Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.
It's free because we believe everyone should have access to the basics.
Portfolio
Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.
See an aggregate view of all your data for all your stores in one place.
Make real time assessments on marketing initiatives across every storefront you manage.
Analyze the performance of one store versus another in seconds.
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Here at Tydo, we try to highlight DTC founders who run their business in various ways. And, that's because there's no "right" way to run a DTC brand.
This project illustrates exactly that. Whether it's how a founder supports their team or how they talk about mental health in the workplace, every founder has a different approach. How do they discover these different approaches? One way: reading. Discover the greatest books that have changed the way 15+ founders think about or operate their business.
You can also listen to these book picks on Spotify or Anchor.fm.
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