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Tydo makes it effortless for ecommerce brands and agencies to be data-driven. We take your messy, inconsistent first-party data and unify it into a sparkling data set of cleaned-up metrics.
We figure out your most pressing questions, then build a custom dashboard that answers them. With Tydo’s custom reports, your team can stop digging for intelligence in disorganized data and instantly get the answers you need to drive revenue.
On average, Tydo users save:
- Up to 50 hours per week
- $100,000+ in staffing costs
- Hours of manual data crunching
It’s a whole new world of viewing data exactly how you want to maximize growth.
Tydo transforms messy data into answers you need
Most brands’ and agencies’ data comes from disconnected platforms and tools. Hidden within all of that data is the big picture — how their business is really doing, and where they should prioritize.
With Tydo:
- Founders can view performance across multiple sales channels
- Marketers can analyze customer behavior to enhance retention tactics
- Operators can forecast demand to make smarter inventory decisions
This knowledge is crucial to inform business decisions. But it takes a lot of work to reveal it.
Tydo handles that burden for you. Our back-end infrastructure and library of integrations extract your data from every single source. We clean, connect, and layer everything together in a custom reporting dashboard that gives you insights you can rely on.
You won’t wonder what’s working or not. You’ll be equipped to base your business strategy on actual evidence.
We help you use your data, your way
At Tydo, onboarding is the most important part of our process.
Before anything else, we’ll take a deep dive into what you need from your data. We’ll explore your most important questions. Then, we’ll figure out how to answer them, and how your most important data is organized.
With Tydo, you use your data, your way. We make sure those answers are instantly available, all the time.
Tydo for brands
Few brands have the desire — or the resources — to set up a reporting solution themselves. They just want the most relevant data to their business in an intuitive format.
Fortunately, custom ecommerce data reporting is Tydo’s core competency. We’ll get to the bottom of what you need and build a reporting dashboard tailored to your industry, product catalog, preferred channels, and more.
You’ll be able to segment customers into cohorts based on key attributes, such as when they made their first purchase. Then, you can map typical customer journeys or drill down on key metrics like customer LTV and AOV.
Custom definitions also allow brands to better understand conversions and sales.
- Assign custom definitions to SKU categories, like menswear, to compare their sales
- Break down sales performance through different channels, like regional websites
- Create custom definitions that align with your internal tagging system
With Tydo’s customized reports, your entire team will be set to make data-driven decisions, effortlessly.
By partnering with Tydo, brands like Idyl and Jumbo Time Wines have:
- Saved 15-20 hours weekly in data crunching
- Discovered which regions have the highest sales and LTV
- Compared wholesale and DTC performance
- Simplified tax reporting on highly regulated products like alcohol
These gains in efficiency mean more time for client relationship-building, creativity, and high-level strategy — and, of course, more data-driven decisions across the board.
Tydo for agencies
For agencies, staying on top of client metrics and reporting can feel like its own full-time job. Account managers are typically overseeing 5-10 brands at once, if not more. And The problem is compounded if they want to analyze performance in different cohorts and segments.
With Tydo, agencies can build overview dashboards including all of their clients, along with multiple reports to drill into individual performance. They can also create custom dashboards — for example, investing performance across subscription or DTC brands.
Agencies can also share this granular data directly with clients — adding value to their services without much extra lift.
Here’s what an agency workflow could look like with Tydo:
- Start the week with a look at your main client dashboard
- Assess if any client metrics (i.e., cost per click) are spiking notably
- Click through to that client’s dashboards
- Analyze which channel (i.e., Google or Facebook Ads) caused the issue
Without a tool like Tydo, agencies have to manually download all client data to translate it into reports — an inefficient and unsustainable process.
By partnering with Tydo, agencies like Sticky Digital and Praize have:
- Built custom dashboards for happy clients
- Eliminated the need for an in-house analyst
- Saved 50 hours per week in manual data flows
- Unlocked 1-click data access for clients (down from 5 clicks)
This increased efficiency means more time for client relationship-building, creativity, high-level strategy, and (of course) more data-driven decisions across the board.
Make data-driven decisions at the speed of light
Tydo was built to help brands and agencies reveal the truth in their ecommerce data.
We smash silos, unify your data, and set you up with custom reports. So you can make smarter decisions, faster.
Want to see what Tydo can do for your business? Book a personalized walkthrough today.
What to pledge- How to improve
- Which tools will set you up for success
Resolution
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
Tip
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
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Resolution
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Tip
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Tool
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
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Resolution
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
Tip
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
Tool
OrderlyEmails is our go-to tool for transactional emails. It helps us level up our brands’ email aesthetics with customizable, quick-to-implement Shopify templates.
Lately, I’ve been really interested in Smile.io’s loyalty platform. Their UX is fantastic for teams with low bandwidth!
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Resolution
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
Tip
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Tool
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
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Resolution
33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
Tip
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Tool
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
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Resolution
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Tip
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
Tool
I'm supposed to say Tydo, right? 😉
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Resolution
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
Tip
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Tool
Klaviyo. We're using it to power our email and newsletter at soona too!
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Resolution
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Tip
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Tool
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
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Resolution
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
Tip
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tool
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
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Report Cards
Report Cards is a customized glimpse into your business, delivered to your inbox for free.
Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.
Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.
It's free because we believe everyone should have access to the basics.
Portfolio
Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.
See an aggregate view of all your data for all your stores in one place.
Make real time assessments on marketing initiatives across every storefront you manage.
Analyze the performance of one store versus another in seconds.
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More about the project
Here at Tydo, we try to highlight DTC founders who run their business in various ways. And, that's because there's no "right" way to run a DTC brand.
This project illustrates exactly that. Whether it's how a founder supports their team or how they talk about mental health in the workplace, every founder has a different approach. How do they discover these different approaches? One way: reading. Discover the greatest books that have changed the way 15+ founders think about or operate their business.
You can also listen to these book picks on Spotify or Anchor.fm.
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