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Authenticity > Performance
1. All about the vibez
2. Let’s get functional
3. Ur community = Ur influencers
4. Retail has a reputation
5. The end goal? Exit.
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In this report, we’ll explore how community supercharges Gen Z brands.
- How do brand communities come to life?
- What is the intersection of content creation and community?
- What does a successful brand community look like?
- Should my brand be on Geneva?
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In this series, we’ll be teasing out 5 key themes that shaped our conversation.
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Dev Bowman
Community Growth Manager,
Parade
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